Competitor social listening
Monitor mentions, posts, and engagement to spot campaigns and sentiment shifts.
Aggregate public social signals across Twitter/X, LinkedIn, Reddit, YouTube, and other platforms to see when competitors launch campaigns, receive press, or generate viral moments. ScoutNow highlights message shifts, influencer activity, and engagement spikes so marketing teams can react strategically.
Track sentiment changes, identify emerging narratives, and spot opportunities to join or counter conversations before they peak.
What We Monitor
- Spot message changes and campaign launches
- Use social signals to time counter-campaigns and PR
- Integration ideas with marketing ops and alerting
Platforms Covered
- →Twitter/X posts and mentions
- →LinkedIn company updates and employee posts
- →Reddit discussions and subreddit activity
- →YouTube videos and community engagement
Example Insights
Launched campaign with 15 influencer partnerships. Focus on sustainability messaging.
→ Takeaway: Major campaign push; consider counter-positioning on value or features
Negative sentiment spike around competitor's recent price increase. Users discussing alternatives.
→ Takeaway: Window for competitive acquisition; engage in relevant threads
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